
1. Research
Traditionally 'diagnosis' - a hypothesis is set, tested using qualitative and quantitative data, including analytics, customer journeys and user testing. Opportunities and issues are thus identified.
2. Strategy
Effective diagnosis sets the stage for customer-centric, 'market-oriented' marketing strategy, including customer segments and positioning. The strategy addresses identified issues with 2-3 objectives.
3. Execution
The 'tactics' phase, incorporating both long-term brand differentiating objectives and short-term 'performance', promotional executions, as defined in a marketing plan informed by the strategy.
We've Stripped Marketing Back To Its 3 Basic Multipliers. Then Bent The Rules With The Most Advanced Tech Available.
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2022 © Fractascale Consulting, All rights reserved.